Saturday, 28 February 2009

From Social Media Network to Business Relationship

How to Start?
In social media network (SMN) site, you get to know someone you think they will be your business partners. First of all, you profile and experience must be well prepared in SMN site. If you could get the recommendations from your working or business partners, that's nice. It makes you more positive and let other people feel more confident when communicate with you. Secondly you have to do, searching the keywords, e.g. “Corporate Gifts”, “e-Books”, “e-Commerce Development”, and etc. If the location is crucial, you should also input the location name into keyword box. After obtained the search result, you have 3 methods to link with them:
1. Leave them the message directly and state your reason of contact
2. Get someone you know already in the SMN site who can introduce you to the target
3. List what you are buying or selling on SMN site. Let the other people contact you

Contact and Send the Message
I would suggest first 2 methods because you need to contact the potential clients proactively and show your sincerity of doing business with them. The following example is the message you write to the target:

Dear Mr. ABC,

How are you?

This is Mr. Johnson Harry from ABC
Crystal Gifts Ptv. Company. I come across your profile in the XXXX.com and would like to build up the business relationship with you. We are a crystal gift manufacturer based in Hong Kong. We supply the wide range of crystal products to our clients in Europe and United States, e.g. wedding gifts, corporate gifts, desktop items, house decorations, and so on. Currently we are offering the big discount sale on our products. Most items are 50% off at its original price. Please see the our online showroom in EasyTrade.com and ask for quote directly their. I will respond you within 24 hours. Thanks for your attention!

Yours sincerely,

Johnson Harry


Follow Up
Send the message to them and wait for the response. If your target does not respond you within 2 weeks, he might not be interested in your products. However you should make it clear and send another gentle reminder. For example,

Dear Mr. ABC,

Following up my last message to you, are you interest in our products and big discount offer? If you have any special requirements or need additional services from us, please let me know and I will try my best to meet your requirements. Your early response is appreciate. Thanks!

Reegards,

John Harry


No matter you send the message to the target directly or post your offer on SMN site, you have to show your products online and the e-Commerce features with online catalog is highly recommended.

Wednesday, 18 February 2009

B2B e-Marketplace Portal and Social Media Network

The B2B e-Marketplace comprise of large amount of B2B traders or marketers. They inquire, buy and sell daily on the platform. However there is more than just buying and selling on the platform. For example, how the buyers can get the suppliers those who understand their appetites and personalities in addition to the product’s specification or payment terms. So the social media network is a supplement to bridge this gap. Although the viral marketing and social media are quite popular now, most of them are limited to B2B marketing or message posting.


Turn the Buzz Words to Real Business
We hear a lot of buzz words like “B2B”, “social media network”, “internet marketing”, “viral marketing”, and etc. B2B e-Marketplace is definitely separated from social media network. However the internet traders are using both to sell and trade. I believe if combining B2B e-Marketplace and social media network, the new selling power will be generated and more reliable business network will be established.

In social media network, we learn the background of the person you are dealing with in the business, including his education, the positions he held before, experience, interest, his group, daily activities, and etc. In B2B marketplace, we know what he is selling or buying, his products’ information, his dealing records (enquires, invoices, and etc). If both are integrated, we can see the whole picture of the person you are dealing with. As an Internet trader, I am sure you not only want to know the company introduction and product specification. You also intend to understand his all details. If you can do that, more reliable and securer business partnership can be built through restrict selection of business partners.

The communication on activities update is another weakness of B2B portal. In tradition, you might contact your business partner occasionally or when you do the business with him. If he can publish the authenticated message or daily activities online, you will get those updates almost real-time. It will be helpful to both parties and let the people in his group know the updates. For example, he will take 3-week off for holidays in Caribbean Sea. He just places this update online and all people in the group will know it. So you or any people can do the same thing through social media network.


What If the Other Business Persons I Really Want to Know
For more B2B Portal, you can send the message directly to the person or company you really want to know and wait for their reply. So all others business people to you like strangers. In social media network, you can join any group. You can get introduced to a stranger through the personal you know already. You can also write your proper introduction and profiles and let other people stick to you.


Conclusion
It would be a new bomb if B2B e-Marketplace portal and social media network are successfully integrated. We promises to develop the B2B e-Marketplace Portal in many new rooms and brings wonderful experience to our members.